Top 5 Beauty Retail Apps on Android in Bulgaria: Q3 2024

In the third quarter of 2024, several beauty retail apps on the Android platform in Bulgaria demonstrated varied performance trends. According to Sensor Tower data, Mein dm from dm-drogerie markt GmbH + Co. KG showed a notable increase in weekly downloads, peaking at around 14K in early September. The app's weekly active users also rose significantly, reaching 53.6K in the same period before declining to 35.1K by the end of the quarter.

Notino: perfumes and cosmetics, published by Notino, experienced a steady decline in both downloads and active users over the quarter. Downloads started at nearly 5K in early July but fell to approximately 2.2K by the end of September. Active users mirrored this downward trend, decreasing from 12.5K to 11.4K.

Oriflame by Oriflame Cosmetics AG maintained a modest download rate throughout the quarter. Downloads varied, with a slight increase towards the end of the quarter, reaching 532 in the final week. Active users showed a gradual increase, peaking at around 6.2K in late September.

ZR Beauty, developed by Grind Web Studio, saw fluctuating download numbers, starting at 486 and ending at 112 by the last week of September. Unfortunately, no active user data was available for this app.

Lastly, Think Dirty from Think Dirty Inc. had minimal download activity, with numbers ranging from 29 to a peak of 176 in early September. Active users showed a significant increase to 178 in early September but dropped to just 12 by the end of the month.

These insights indicate diverse user engagement and download trends among the top beauty retail apps in Bulgaria. For more detailed analytics and insights, visit Sensor Tower.